Privacy Policy - Alliance Fuel

Privacy has always been an important part of how we do business. We would like to make our policy concerning information collection and use absolutely clear. This notice explains our online information practices and the choices you can make about the way information is collected and used.

The Information We Collect

At Alliance we respect and are committed to protecting your privacy. We do not collect personally identifiable information about you through our website unless you voluntarily provide it. However, we automatically receive and record information on our server logs from your browser, including your IP address, cookie information and the page(s) you visited. Alliance will not sell your personally identifiable information to anyone. At any time, you may opt out of providing such personally identifiable information by simply not providing it or by discontinuing your use of the Alliance website.

Examples of personally identifiable information that you may provide to us while using our site include:

• E-mail addresses
• Home address
• Name
• Phone number
• Account number (if you are a current customer)

If you want to customize some areas within our site, ask detailed questions or request information that meets your specific needs, you will need to supply some personally identifiable information. This may include identifying topics of interest, supplying your title and function for business users, providing a home/office address or filling out account information for billing questions.

To improve our website, we collect information on the number of visits to our site, the time visitors spend on the website, the number of pages viewed and the domains from which visitors visit our website. This information is only analyzed by us in the aggregate; it is not associated with any specific individuals.

Parts of our website use cookies. A cookie is a piece of data stored on your hard drive or in your computer’s memory containing information about your visit and preferences. You may receive a cookie that compiles site usage information (number of visitors, most popular pages, etc.) and enhances your experience on our website. Many popular browsers allow you to refuse to accept cookies.

Details of your visits and use of our site

We may collect details of your visits to the Site and the resources that you access, including, but not limited to, traffic data, location data, weblogs, and other communication data, including your IP address, timing, and content of what you viewed. Some parts of the Site use cookies and other tracking technologies to collect this information about your general internet usage and provide you with targeted advertising. See section below “How We Use Cookies and Other Tracking Technologies.”

How We Use Your Data

The information that we collect and store relating to you is primarily used to enable us to provide our products and/or services to you in the best possible manner. In addition, we may use the information for the following purposes:

• To provide you with information relating to our services and/or products.
• To fulfill or meet the reason you supplied the information to us.
• To fulfill a legal requirement or respond to law enforcement requests, or as otherwise required by applicable law, court order or governmental regulations.
• To identify potential fraud or illegal activities.
• To third party service providers to facilitate our services to you (e.g., payment processing, order fulfilment, customer service, auditing, and/or other administrative services).
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site users is among the assets transferred.
• To any affiliated business entities.
• To advertise our products and services
• To promote products and services of affiliate companies that we feel will benefit our customers
• To conduct surveys to improve our products, services and customer experience
• Under no circumstances do we sell your data to a third party

Information Sharing

Alliance does not sell the personally identifiable information you provide for financial gain nor does Alliance share such information with third parties for the purpose of sending you advertisements for products or services unaffiliated with Alliance or with its affiliates or business partners. Alliance may, however, share personally identifiable information that you provide to us for legitimate business purposes, including without limitation the following:

Transferring such information to Alliance’s affiliates and subsidiaries, unless such transfer is prohibited by law. Transferring such information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy). Making such information available to third parties who are providing the product, service or information that you have requested (but never your password).

Making such information available to third parties who are providing services to Alliance or its subsidiaries or affiliates (e.g., providing such information to third parties performing computer-related services for Alliance or its affiliates–but never your password). Disclosing such information is allowed by law or our legal counsel forms a good-faith belief that such disclosure is required by federal or state law, subpoena or court order.

By providing personally identifiable information, you expressly consent to these privacy practices. Also, Alliance reserves the right to share any aggregated information (i.e., non personally identifiable information) with any third parties for any reason, unless prohibited by law.

Security Policy

Alliance uses the highest available industry-standard practices to protect your personally identifiable information from loss, misuse, alteration and destruction. Your payment and personal information is always safe. Our Secure Sockets Layer (SSL) software is the industry standard and among the best software available today for secure, commerce transactions. It encrypts all of your personal information, including credit card number, name and address, so that it cannot be read over the Internet. However, no security system is completely fail-safe, and Alliance cannot guarantee the information you provide will never be obtained by unauthorized persons. In some areas of our website, we require a user ID and password for you to access certain information. Alliance will not disclose such password to third parties; however, you are responsible for maintaining the privacy and security of your password.

Obtaining and Correcting Personally Identifiable Information

If you wish to obtain a copy of the personally identifiable information that we have obtained from you through your use of this site, or you believe that we have personally identifiable information about you that is in error or you wish to delete any personally identifiable information that we have obtained from you through your use of our site, please contact us using the information below:

Accessibility Statement

We are committed to making sure that this website is accessible to everyone. To make the use of the website a positive experience for all users, we endeavor to conform to the Website Content Accessibility Guidelines (WCAG 2.1 to level AA) in the design, testing and development of our website. We continuously seek to enhance the website, and increase the accessibility of our digital content, for all consumers. In addition, if you require an alternate format of our Privacy Policy or any other terms, conditions or forms on our website, such as a pdf copy of our Privacy Policy, please contact us at our main customer service phone number so we may provide a copy in an alternative format. Lastly, if you have an accessibility-related question or comment, or if you are having difficulty accessing information on our website, please call our main customer service phone number so that we can provide you with the information or access you need.

Alliance Fuel Company
2700 Loch Raven Road, Suite 200
Baltimore, MD 21218